Fitfyles LLP

Marketing Manager - New Delhi, Bangalore, Mumbai, Chennai

FiFyles is changing lives!

Job Description

We are looking for smart innovative minds to lead our offline marketing and brand building activities in the city. While most of the user acquisition on the platform so far has been digital, our growth plans are very aggressive and now we want to go directly to our users across all mediums.

As our city marketing manager, you will be responsible for getting the FitFyles value proposition in front of users in the right manner and at the right time.

Job Responsibility

• Creating the offline marketing strategy including both ATL and BTL activities
• Deeply understanding where our target users are present when they need the services and how they currently buy them
• Coming up with creative ways to engage the users and communicate the brand which breaks through the clutter in these traditional mediums
• Designing activities and campaigns to reach users across demographics and service needs. Some examples

              o   Focusing on crowded hubs like markets, parks, malls, corporate hubs

              o   Targeting specific areas for our services like homes/apartments, wedding markets, health clubs

• Striking partnerships with offline destinations relevant to our services (ex. Designer stores, hardware store, fitness clubs)
• Carrying out end to end execution of campaigns from idea to development of concept/creatives, execution of campaign with a team and measurement of results
• Managing all agencies involved – creative, operational, media buyers etc

Requirements

• Open to all backgrounds but prefer 1+ years of consulting, marketing, operations, Pharma experience
• Innovative thinking and an attitude to go beyond the tried and tested ways
• Excellent communication and interaction skills
• Strong analytical skills and a data driven decision making mentality
• Ability to work with external parties in negotiation, program management
• Demonstrated leadership of teams and projects – ability to influence and lead both internal teams and external agencies
• Hustle and get things done attitude
• Super organized and a logical thinker
• Entrepreneurial DNA

  Compensation and perks

• Market competitive salary, based on fit and profile
• Opportunity to shape the strategic direction of the company
• Making a difference: Impact the lives of our customers and the hundreds of thousands of service entrepreneurs we will partner with
• We have access to an amazing list of advisors and investors that we actively engage